![]() Whether 1st generation or 5th generation, people of Chinese descent around the world also use WeChat to communicate with relatives and read content in their native language. While you’d think this platform is only effective for marketing within China, you also have to consider the massive amount of people of Chinese descent around the world. With 800 million mobile internet users, even if you include overseas users WeChat is obviously nearing a 100% user penetration rate in China. You can book a taxi, pay your friends, listen to music, read breaking news, and call your mother all from within this one app.Īs of May 2019, the number of monthly active users for Weixin and Wechat was clocked at 1.112 billion. It’s also the main form of communication in China for both business and personal conversations. With 626.1 million users logging into WeChat every day and using various functions for daily tasks. WeChat is spreading at rocket speed in China. ![]() With this many functions it’s no surprise it’s nearly taken over China completely. Put simply, WeChat is like combining Venmo, Facebook, Whatsapp, Google News, Tinder, and Pinterest into one app.
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